Walter White from Breaking Bad

Ethan Nadelman‘s Drug Policy Alliance has partnered with mass incarceration activists Breaking Bars to present a new video entitled What Does Breaking Bad reveal about the war on drugs?. The organizations have common ground their attack on the War on Drugs, namely the position that minimum mandatory sentencing for drug possession results in mass incarceration of non-violent drug users.

Tony Newman, director of media relations at the Drug Policy Alliance, explains:

We wanted to create an entertaining video for Breaking Bad fans to illustrate that the drug war is a failure when it comes to reducing drug use and fuels a vicious cycle of violence. The orgy of death and destruction depicted in Breaking Bad is the result of drug prohibition.

Jesse Lava, director of Beyond Bars, continues:

Breaking Bad is about a guy who’s in too deep and causes more and more damage to the people around him. That sounds an awful lot like the War on Drugs. Our country has dug itself into a trillion-dollar hole with a drug war that’s devastating communities and creating more violence than it’s stopping. It’s time to stop digging.

The Drug Policy Alliance is the nation’s leading organization promoting alternatives to the war on drugs. Beyond Bars produces videos and engages social media to fight mass incarceration, and is a project of Brave New Foundation founded by the activist filmmaker Robert Greenwald.

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